Resources

Our event strategy and design resources are the ultimate toolkit for creating events that leave a lasting impact. We offer a treasure trove of tips, trends, and best practices to help you bring your vision to life and take your events from blah to BAM!

From crafting engaging content to designing stunning visuals, our resources will help you connect with your audience and keep them coming back for more. We'll show you how to create events that are as memorable as they are effective at driving results for your business.

Posts tagged event strategy
Event Curation: The Role of Empathy and Curiosity in Event Design

Gearing up to host your first large-scale event? Imagine creating an experience that leaves attendees raving about its thoughtful design and inclusivity. In this interview, we delve into the incredible mind of Rachel Coddington, a seasoned event producer with a wealth of experience from prestigious gatherings like Design Week Portland and the renowned XOXO festival.

Rachel has spent years meticulously curating attendee experiences that cater to diverse attendee needs. From the art of pre-planning to the magic of on-site adaptability, Rachel's shares a roadmap for aspiring community leaders who want to host next-level experiences for their audience.

Plus, emphasizing the power of empathy, inclusivity, and practicality, the intersection of event strategy, audience understanding, and the delicate balance between creativity and logistics.

Read More
Making Space for Dance and Connection at Events

We explore how to make events engaging, energizing and profitable. We revisit our conversation with the amazing Jordan Hayles, examining the transformational power of community events and how we can make sure attendees leave an event transformed. We talk about considering the full humanity of attendees, creating moments of inclusiveness, and breaking away from the ideologies of capitalism to build truly meaningful experiences. Then, we explore the delicate balance of providing structure and guidance without forcing engagement, and how to foster an atmosphere that encourages people to take risks.

Read More
Shifting Priorities and Event Engagement

After our conversation with master improviser Gary Hirsch we sit down to discuss our biggest takeaways and how we can use that to create better community experiences.

Some of the topics we touch on this episode:

  • how event dynamics have dramatically shifted in the post-pandemic world

  • how evolving priorities have affected interaction with events and how that is shaping event logistics

  • how online events have paved the way for synchronous social engagement, a feature often missing in traditional in-person events

Read More
The Improv Advantage: Memorable Experiences with Gary Hirsch

Have you ever imagined improvisation and business events going hand in hand? Our latest conversation with renowned artist and improv veteran, Gary Hirsch, will make you think again. We uncover the magic of improv in transforming your typical event into a dynamic, interactive, and co-created experience that is not only engaging but also profitable.

We reflect back on how the pandemic affected event engagement and share invaluable lessons learned on how to leverage psychology and improvisation to make your virtual events unforgettable.

Plus: common pitfalls and how to achieve a balance between the presenter, the content, and the audience.

Read More
Less is more: Streamlining event tech

In this follow-up to our discussion with Brian Richards, we tackle the critical balance between efficiency and simplicity in event technology. Brian's 'lazy' approach to tech is a fantastic way to achieve efficiency and gain maximum impact from your efforts. We discuss the value of simplicity in maximizing the attendee experience and the benefits of having a minimum viable system to avoid over-reliance on technology.

Plus: marketing in driving event attendance, the role of swag in creating positive impacts, and the balance between educational content and relationship building.

Read More
Mastering Virtual Events with Brian Richards

We welcome event production expert Brian Richards, who brings over 15 years of experience. Brian shares insights on maximizing virtual event production by understanding systems and breaking them down. He discusses his journey in virtual events and the two essential elements for success. We also discuss trends in event sponsorships influenced by the pandemic and a glimpse into the future of the events industry.

Read More
Engaging Events: Where Business Meets Fun and Human Connections

Our conversation with Breanne Dyck from Visionary CEO Academy got us thinking: why are business events so afraid of fun? So this episode we chatted about creating experiences that hit all five senses and how adding some fun can be the element that’s missing for building strong connections in remote teams. And, of course, we dived into the important role of understanding your audience's context to make any event more engaging, entertaining, and, you guessed it, FUN! 😄

Read More