The effectiveness of online educational content for small business owners isn’t just about the logistics of good delivery but the psychology of engagement and authenticity. We recently had a chat with Breanne Dyck, co-founder of the Visionary CEO Academy, and she talked about why she prefers live sessions over prerecorded videos for her events and how embracing the imperfection of being live trumps the glossy exterior of pre-scripted recordings.
It's all part of a deliberate strategy rooted in her blend of coaching and consulting, aptly coined "coach-sulting”, where the human touch is most important. By embracing imperfection, she’s disarming intimidation and fostering genuine connections and uses it to shape a community where vulnerability is celebrated, not shunned.
In the midst of this authenticity, Breanne doesn't lose sight of the endgame: outcomes! Drawing from her background in education, she emphasizes the importance of outcome-driven learning experiences, where every interaction is a tool for guiding people to make new and different choices.
As she aptly puts it, "Teaching isn't about what you can tell someone, it's about what they understand." And understanding, at its core, is a deeply human experience.
Read our full interview with Breanne Dyck below and you can find out more about the Visionary CEO Academy here.
This interview has been edited for length and clarity.
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